Setting a recruitment policy is important, whether you are an elite small gang group or a large corp with hundreds or maybe thousands of members. You will benefit from making the small effort of sitting down to type out your requirements and recruitment strategy, and communicate it to your corp members. Combine it with a few lines about what kind of culture your corporation shall have and you have instantly moved your corporation light years ahead of so many others. Remember that such a document requires iteration and should be updated as required by your success and progress. I decided on the following requirements when I started The Wyld Hunt:
- New members should be EU timezone.
- They should have a willingness and desire to become very proficient EVE players.
- Preferably they should be Norwegian (which is mine and the other friends I started out with).
- Be out of trial.
We kept it simple and after listening to the players I defined the culture:
- Dont be an asshat. Treat fellow corp members with respect and be helpful.
- Behave decently to other EVE players. Represent the group in a positive way.
- We are NBSI.
As a result of being perceived as a good corporation I got invited into alliance leadership. It was chaotic with strong people pulling in pretty much all directions. I asked to become an alliance diplo as I thought that would very interesting and it certainly was. Also totally and utterly exhausting. Suddenly my game time was swallowed up by endless convo’s and overcoming the trust issue that is so much part of EVE. This is one of the pitfalls of taking a leadership role. So much effort and time goes into it that you as a player don’t have the time anymore to actually fly spaceships. Some people find this meta-game more interesting than the actual game. Probably the most famous EVE player, The Mittani, who almost never actually fly a spaceship and only focus on the meta activities of the game.
Recruiting for an alliance is a tricky business. If it's a good alliance it has a certain culture and expectations of member corporations. It’s usually activity and participation in alliance/coalition undertakings but can be just being part of the social community which is what an alliance also is. The same principles as described earlier on corporation recruitment apply here. Having all CEO’s/senior directors agree to a set of requirements and what culture the alliance should have makes a huge difference. Both for the corporations joining but also for those who are already members. I believe that alliances who do this have a really good chance at becoming very successful and will be part of the game for a long time. Having alliance CEO and leadership who are active is of course a must.
In summary I can recommend doing corporation or alliance leadership work. But it is work and does require effort. If you can’t or won't put in the effort, then you shouldn't go for this. It will only lead to stress and frustration for yourself and those who follow you.
Shameless as I can be, I also want to advertise that ROC., the alliance I am in, is looking for new corporations to join us. Our culture is a supporting, relaxed and don’t be an asshat. Our name is an acronym for Real Other Commitments so we understand that not all members can be online 23/7. We don't do pap-links either but focus on being active in pvp with some dabbling in other aspects of the game. Feel free to convo me or join us in our in-game channel ‘PUB. ROC’.